Sreda Production company, established by Alexander Tsekalo has a long and successful history in the television and film production.Previously company created a variety of television programs and produced over ten original shows, whose quirks and creativity always left a memorable mark in viewers’ mind. Many these shows have become a bright event in TV broadcasting and have received permanent “residence” on the peak of primetime. Since 2010, Sreda created mostly features and TV series; in 2012 our first TV series production “The other side of the Moon” was voted the best series of the year. For many years the Company’s creative team has been able to not only keep their mass audience with adapted formats, but to also extend it by attracting viewers from differing backgrounds with our own original programmes. Our partners and content customers are major Russian Channels such as: Channel One, Russia, NTV, Ren-TV, TV Centre. For several years the production of our company has been solidly present on the airtime of neighboring countries – on Ukrainian TV channels such as ICTV, 1+1, Inter and on the Belorussian Channel “First”. Sreda has a variety of leading international and world-famous partners: BBC, SevenOne, International, Hat Trick, Fremantle Media, Telefe, Friday TV.